{"id":1174,"date":"2016-10-13T16:57:19","date_gmt":"2016-10-13T06:57:19","guid":{"rendered":"http:\/\/benryan.com.au\/?p=1174"},"modified":"2016-10-13T16:57:19","modified_gmt":"2016-10-13T06:57:19","slug":"page-speed-affects-revenue","status":"publish","type":"post","link":"https:\/\/benryan.com.au\/page-speed-affects-revenue\/","title":{"rendered":"Page Speed: Are Slow Loading Pages Affecting Your Revenue?"},"content":{"rendered":"
Poorly performing page speed<\/strong> can even affect revenue of some of the worlds largest companies. Here?is just a few stats courtesy of WPO Stats<\/a>.<\/p>\n What would these companies know about increasing revenue??? **cough cough**<\/p>\n Is an 8 second page speed fast enough?<\/strong> If it was 1999, while people were still converting from their 56.6KB dial-up connection to the ADSL… yes, in 2016, 100% no<\/strong>. A page speed of 8 seconds is bloody terrible and revenue is bound to suffer.<\/p>\n <\/p>\n Think about your revenue while reading through this short scenario. Your customer jumps onto your clothes e-commerce website. Eventually finds the outfit they?were after, and patiently waiting on the product page to load. Meanwhile they have your?competitors?website open in a separate window. They have located the outfit and already have it added to the stores cart. Which store do you think they are going to buy from?<\/p>\n As before mentioned, it?is no longer 1999 and 8 seconds just won’t cut it. People have come to expect faster internet connections and are just blatantly impatient. According to Radware<\/a>?in 2016 “A 3 second page speed load time is all it takes for a customer to abandon a page if it does not load quickly enough”.<\/p>\n And the impact can be just as bad for mobile website users. You’ve probably experienced?first-hand how waiting for a slow loading website can feel like a life time.?Trying to multi-task and\/or do something online while in line at a coffee shop or waiting for the bus.<\/p>\n Your customers will find this?especially annoying because smartphones are supposed to make lives easier. Giving you quick access to the world?s information in the palm of your hands.<\/p>\n I will discuss some overall tips and tricks to help reduce your speed crisis, but first let’s talk about something a little more tangible you can present to your boss if you’ve already been pushing for page speed improvements.<\/p>\n Poor performing page speed will impact a new visitors ability to find your website or e-commerce store through PPC (Pay Per Click)<\/a>?channels and Search Engines. In 2010 Google stated page?speed is a search engine?ranking factor, saying:<\/p>\n Your websites landing pages are evaluated by Google to decide your?Quality Score<\/a>?and?Ad Rank<\/a>. If your websites is determined to have a below average?user experience you will get a lower Quality Score from Google. One thing a lot of business owners and finance managers (who haven’t got a web development background)<\/em> don’t know is the Quality Score is linked to the cost-per-click (CPC) that you will have to pay for your ads to be displayed beside the Google search results.<\/p>\n Why should you be worried about a poor Quality Score or Ad Rank?<\/strong> Due to your poor quality score, you are forced to use more of your marketing budget to pay for ads. Your ads will also be more likely to rank lower in a search engine, leaving you with a harder time to climb the ranks for organic search terms.<\/p>\n Your poor page speed has now cost you more for the same ad, resulting in revenue loss. And customers are clicking on your competitors ad, resulting in loss of customers and again revenue.<\/p>\n You (or your) boss may have the belief that your sites page speed?is perfect. The customers have a great user experience, and no improvement is necessary. Have you actually tested it or did you just time it on your trusty wrist watch?The internet offers a?plethora of site speed tests and analytics. I won’t go through and list them all. I will let you know the tools I use everyday to measure my customers performance and possible improvements.<\/p>\n Following this, you will?have all the evidence to present a strong case to the boss why Speed Optimisation needs to be addressed. You understand how the poor user experience is affecting your revenue, and you are able to run a test to find how slow the site is. But what do you need to do to increase speed?<\/p>\n Warning<\/strong>: Speed optimisation tasks are monotonous, tedious, and time-consuming.<\/em><\/p>\n When you run the performance test in GTMetrix, you will see some pretty foreign phrases, like:<\/p>\n I wouldn’t expect the?CEO of every company I speak with to understand what any of these terms?mean. Red is bad, green is good.?That’s all you need to take out of these reports.<\/p>\n Majority of websites I see never have a perfect score across the board, and Google understands and expects this. Your main aim is to get as close as you can to 3 seconds, allow Google to better rank your site, and earn more revenue. Here are the 3 easiest ways to kick-off your speed journey:<\/p>\n Large images on your site a large contributing factor to slow web page speed optimisation. Altering the image dimensions in HTML isn?t quite enough. What is the use of having an image with the dimensions of 1920px by 1080px then?putting it in a space only 1000px wide? Before you upload that image to the site, use a program like Photoshop to cut the dimension to 1000px by 563px. For more information, you may want to read Image Optimisation<\/a>.<\/p>\n <\/p>\n GZip is not just a new file format. GZip is a compression method (makes them smaller) for a faster network transfers. Compression allows your web server to give smaller file sizes which load faster for your website users.<\/p>\n Enabling gzip compression is a standard practice. If you are not using it for some reason, your webpages are likely slower than your competitors.?For more information, check out this information by Varvy<\/a><\/p>\n <\/p>\n A CDN (content delivery network) has network servers in different parts of the country (or the globe). Website visitors access stored files from the nearest server site. This saves a measurable amount of latency (time waited) for the website visitor. Less latency means faster content delivery for the user. Learn more about content delivery networks here<\/a>.<\/p>\n Cloudflare<\/a> has built the next generation Content Delivery Network. A?platform?built with emerging technologies to make sure customers receive the most advanced protocols on the web; today and tomorrow.<\/p>\n <\/p>\n <\/p>\n Don’t let your competitors leave you in their dust. Bring your website out of 1999 and into 2016. Ben Ryan<\/a>?can help tackle all aspects of Page Speed Optimisation. Whether you want one-on-one coaching to complete these tasks in-house or you?d like me to take the reins in improving your customers experience. Contact me for a free speed optimisation quote.<\/p>\n","protected":false},"excerpt":{"rendered":"\n
8 Second Page Speed… Fast Or Not?<\/span><\/h2>\n
Poor User Experience Is Penalised By Google<\/span><\/h2>\n
?…faster sites don’t just improve user experience. Recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed ? that’s why we’ve decided to take site speed into account in our search rankings?<\/ul>\n
Speed Tests And Analytics Don’t Lie<\/span><\/h2>\n
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3 Ways You Can Improve Page Speed<\/span><\/h2>\n
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Optimise Images<\/span><\/h3>\n
Enable GZip Compression<\/span><\/h3>\n
Use a CDN like CloudFlare<\/span><\/h3>\n
Quality Speed Optimisation Services<\/span><\/h2>\n