{"id":1064,"date":"2016-04-22T12:26:02","date_gmt":"2016-04-22T02:26:02","guid":{"rendered":"http:\/\/benryan.com.au\/?p=1064"},"modified":"2016-04-22T12:26:02","modified_gmt":"2016-04-22T02:26:02","slug":"image-optimisation","status":"publish","type":"post","link":"https:\/\/benryan.com.au\/image-optimisation\/","title":{"rendered":"Image Optimisation"},"content":{"rendered":"

Web page speed optimisation<\/a> is a crucial part of a site?s usability and Image Optimisation<\/em> can help. Google considers page speed to be one of the 200 ranking factors that influence a website?s position in organic search results, not to mention, a slow site is just painful for your customers. If your web page speed optimisation isn?t up to scratch, chances are you will lose your site visitors to your competition in a matter of seconds.<\/p>\n

Importance of Image Optimisation<\/span><\/h2>\n

Large images on your site a large contributing factor to slow web page speed optimisation. Altering the image dimensions in HTML isn?t quite enough because it still serves up the original image, just shrunken down. For example. What is the use of having an image with the dimensions of 1920px by 1080px when you are putting it in a space which is only 1000px wide? Before you upload that image to the site, use a program like Photoshop to reduce the dimension to 1000px by 563px.<\/p>\n

Also, think about the format your using to better your Image Optimisation. JPG, PNG, SVG. All great formats but each have their place. I generally use JPG for larger images like backgrounds. PNG for smaller more detailed images. SVG for things like logos.<\/p>\n

Additionally, use image optimisation tools which further compress the image to reduce its size:<\/p>\n