Cogs Of Europe is a family-owned and operated business based in Newcastle, NSW. A niche business, they offer customers unique cycling tours throughout Italy and France. These trip-of-a-lifetime tours take no more than seven riders riding through either the French Alps or the Dolomites.
The Cogs of Europe existing site was outdated and slow with poor SEO and usability. They needed a site that was user-friendly, fast to load, and as good looking as the views on their tours. So, John Nixon, Cogs of Europe’s owner and operator, approached me to give their website an overhaul.
To create a website that does justice to their amazing tours, I devised a bespoke and multifaceted strategy. This included:
- Website design. Since Cogs of Europe tours involve so much beautiful scenery, it was essential that their website reflected this as best as possible. Accordingly, I designed a clean and simplistic website so that photos of the incredible Dolomites and French Alps could take centre stage. I used colours that aligned with the Cogs of Europe logo and branding, while also accentuating the images. Additionally, I made sure that the website offered customers the best possible experience. This meant the website had to be easy to navigate, with a clear and easy path to help customers find out more and, ultimately, book their place.
- Plugins and theme. I used ThemeCo’s stellar X Theme to create a functional and good looking website. I also utilised some of ThemeCo’s innovative plugins, including Essential Grid which allowed me to clearly display important information.
- Speed optimisation. Finally, I made sure that the Cogs of Europe website was loading as quickly as possible. Since the website is loaded with so many stunning images, the challenge was making sure these images looked as beautiful as possible without slowing down the load time. To keep the images looking crystal clear and the page loading fast, I made sure I chose the right file formats and dimensions, and employed a range of speed optimisation techniques.
As a result of my web services package, the Cogs of Europe website now ranks first in Google, loads quickly and as is as impressive as the Alps.
Check out the Cogs of Europe website here.